Review and Results of David Shillito's Postcard Cash
Postcard Cash Reviews from David Shillito Plus Special Bonus
Does David Shilllitos postcard marketing system really make money? Check out my review AND personal results...00000
Now I must admit, I have been on David Shillito’s mailing list for quite some time now and he is the one of the very few people whose emails I ALWAYS open.
He’s a straight talker and what he says makes a lot of sense.
So when he announced that he was creating a product called Postcard Cash more than 12 months ago I joined his ‘early bird’ notification list so I could get hold of it as soon as it came out.
I have taken a few weeks to properly test the system out test it and I have published my results and full Postcard Cash review below…
Product Title: Postcard Cash
Author: David Shillito
What You Get:
- Members only access to the Postcard Cash website and physical 50 page booklet
- Lifetime resale rights to the Postcard Cash product and use of all marketing materials, including the sales page and 20 pre-written direct marketing postcards
- 100% commissions on all sales
What’s it about?
Postcard Cash is written by David Shillito who has been in the Direct Marketing game for several years and it is all about marketing with…
…That’s right, you guessed it, POSTCARDS!
David refers to Direct Marketing as ‘Lifeboat Marketing’ where you essentially ‘row out’ to your prospects and put your marketing materials into their hands as opposed to ‘Light House Marketing’ where you wait until your prospects are looking for the type of product you’re selling, and then to try and stand out against the rest of the competition when they’re looking in Google or the Yellow Pages.
The logic behind the Postcard Cash course is that postcard marketing is more effective than email marketing. Because our email accounts get spammed to death on a daily basis, we are all becoming less responsive to email marketing campaigns.
While on the flip-side, the amount of marketing messages that land on our doormats is falling. As a result, direct marketing campaigns are becoming more responsive and because this is a postcard marketing system, you instantly have a 100% open rate compared to an average of 20%-30% when using email.
The Postcard Cash system is incredibly simple. You pay £97 for the product and you get lifetime resale rights to it. You can then use the 20 pre-written postcards that are provided in the members area to go out and market that very same product through targeted rented mailing lists of people that have either requested to receive information about, or have previously bought money making systems in the recent past. Then, when a prospect buys the product through your web-link, you get paid £97 straight into your PayPal account.
The fact that everything has been done for you make’s the Postcard Cash system very attractive – it was for me anyway.
All you have to do is sign up, get your web-link and put it onto one of the pre-written postcards. Then rent some names and addresses of people that are ALREADY INTERESTED in what you’re offering, (three resources are provided in the member’s area to cater for different budgets. So don’t worry if you don’t have thousands of pounds to invest because you don’t need it), once you have your list you can send it to the ‘secret’ fulfilment company who will print your post cards and then mail them – all for 32 pence per postcard which is incredibly cheap considering a second class stamp costs 50 pence currently.
What do I need to make Postcard Cash work?
You don’t need much at all really. Aside from the cost of the product and the resale rights you will need a couple of hundred pounds to rent some names and addresses and have the postcards printed and sent out.
The beauty of the Postcard Cash system is that it is ‘System Dependant’, it’s basic maths. It isn’t skills dependant, personality dependant or experience dependant so all you need is the motivation to actually give it a go.
What results can I expect?
I have to be honest, even though I was quite excited when I started to test this postcard marketing strategy I didn’t expect much.
Like you, I have seen and bought all sorts of money making products but the results I got from the Postcard Cash system blew me away.
Here are the results of my first 2 campaigns:
On my first campaign I rented 500 names and addresses of people that have bought money making programmes in the past for £144 and it cost me another £160 (32p x 500) to have the postcards printed and sent out.
From those 500 names I only made 8 sales which was a 1.6% conversion rate but that was still £776 in sales which makes £472 clear profit.
I reinvested some of the profits into my second campaign and rented 1,000 names and addresses for £204 and paid £320 (32p x 1,000) to have them printed and mailed out.
This mailing brought in another 14 sales which is £1,358 minus my costs which leaves £834 profit which isn’t bad at all.
Are there any bad points?
There are 2 things I want to mention here;
1. There is no refund policy for Postcard Cash, but it didn’t stop me buying it. David Shillito has actually been very upfront about the reasons why;
“Q: When I join as a reseller, what will our refund policy be?
A: The Postcard Marketing Manual & Free resource site both contain intellectual copyright, confidential information, techniques, and business strategies that are worth far more than the purchase price to those who take action. I know – because I created all of it.
To protect my reseller (YOU) there are NO REFUNDS for this system & materials beyond the 7 day ‘cooling off’ period required by UK Law covering damaged or faulty goods. By purchasing the Postcard Cash System you agree that all sales are final. This is obviously good for YOU when you resell the system. If you are not OK with this, please do not order my system.”
So dependent on how you view things this might not be a bad thing at all.
2. For me the is one big (albeit fixable) flaw and that’s the fact that there is no way to capture the details of the people that visit the page. What this means it that unless the people that visit the page actually buy the product, the money you spend on getting them there in the first place is being wasted.
Also, marketing studies show that on average a person needs to see something 7 times be deciding to make a purchase so as marketers its our job to market a product or service to our leads until they either buy or tell us to leave them alone and we can’t do that as the system comes ‘out of the box’.
I would recommend Postcard Cash, the product is excellent and it is a very enjoyable system to use.
I did have a few questions to ask the author before I got started so I got in touch with him through his ticket system and I have to say, the support was first class.
It took very little time to implement as nearly all of the legwork is done for you in terms of the printing and posting – I rented the mailing list and uploaded it to the fullfilment company with my postcard in less than an hour and they did the rest.
If you are going to try this system out I would recommend that you ask for access to the analytics page so you can see how many visits your Postcard Marketing campaign has generated, and how many sales you made – David said that he only gives this out to the people that ask for it so make sure you do.
I would say that £97 is a very fair price considering that you could recover the cost of everything in your first mailing.
I have been testing the Postcard Cash system for a number of months now I have been testing 2 postcards (at a cost of more than £3,000) that I have written personally.
One of these postcards has converted 44 sales for every 1,000 postcards sent.
Order the Postcard Cash system through this link and get both postcard templates absolutely FREE.
I will also show you where to get your hands on super responsive mailing lists that no one else uses.
If you have used David Shillito’s Postcard Cash system we would love to hear about your results. Please leave your comments below.
Title: Postcard Cash Reviews from David Shillito Plus Special Bonus
Reviewed by Ben Doyle on Mar 18
Summary: David Shillito’s Postcard Marketing System
Description: The Postcard Cash system is incredibly simple. You pay £97 for the product and you get lifetime resale rights to it. You can then use Postcard Cashthe 20 pre-written postcards that are provided in the members area to go out and market that very same product through targeted rented mailing lists of people that have either requested to receive information about, or have previously bought money making systems in the recent past. Then, when a prospect buys the product through your web-link, you get paid £97 straight into your PayPal account.
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