Postcard Cash – How to make even more money

PCCIf you have read my Postcard Cash review you will know that I’m quite a fan of the product.

Mainly because of the fact that it takes me around 3 hours a week to run and the profits can be immense!

So for me, this is a system that I will be running long term and I will be using it to promote other products too.

However, there there have been some comments made on the site from people that aren’t so happy with the results they have been getting, both in terms of clicks and sales and when you’re spending £300 on a mailing it’s easy to understand why.

Anyway, over that last few weeks I have been running a few tests. One of which has resulted in even more sales and in this blog post I want to share with you what I have been doing so you can go ahead and try it out for yourself.

So if you’re not making sales then you should definitely try this. And if you are making sales then you will want to try this too as it will make your campaigns ever more profitable.

So what have I been doing?

Well, I have been sending my postcards out as normal. But instead of putting my affiliate link on the postcard which sends my visitor to the Postcard Cash sales page, I send them to www.postcard-cash.co.uk which is a different website that I own.

So to make it clear:

I DON’T send my visitor directly to the Postcard Cash website!!!

I know, this sounds a bit odd but there is a method in my madness.

Honestly!

Here’s the reason I don’t send my visitors directly to the sales page…

When you rent a mailing list you get just ONE use out of it. Use it any more without paying and your time in the direct marketing game is over. These lists  are seeded with the list owners name and address and they will know if you’re using it without paying.

So if you send 300 people to the offer and they just leave the page without buying that’s it, they’re gone. You can’t mail them again because you rent the list for one use only. So unless you’re making sales off that traffic your money is being WASTED!

And here’s the thing…

…Marketing studies have revealed that on average a person needs to see something 7 times  before making a purchase.

So the Postcard Cash system as it comes ‘out of the box’ is fundamentally flawed because we’re not able to capture the details of our visitors.

But by capturing the names and email addresses from the people that visit the sales page, we are able to market the Postcard Cash product to them as often as we want WITHOUT breaking any ‘You cant mail to this list more than once’ rules.

Marketing a product to a prospect more than once can have a dramatic affect on the amount of sales you make because you can build up a persons trust and talk them into a sale over a period of time.

You can’t do that if you use the system as it is.

But I have come up with a solution.

Watch the video below and you will see the ‘Funnel’ that I have set up in my Postcard Cash business;

If you want to make more money with the Postcard Cash system or if you’re currently struggling to make sales, try this out.

I would love to hear how you get on.

If you have any questions or if you want to share your experiences, please leave your comments below.

Ben

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37 Comments

  • Mark says:

    Lol, I am sure that I am going to be the first of an avalanche of people asking about setting up a squeeze page… Do you use Aweber? if not who? Just picking the right time, and I will be buying via your link… All the best Ben

    • Ben says:

      Hi Mark,

      Thanks for your comments!

      Yes I use AWeber. There’s the cheap way to do it and the ‘right’ way. Even the cheap way will get results but they won’t be as good.

      But if I get enough people asking I will make a walkthrough.

      Ben

  • Mark says:

    A walk-through would be cool, although I know how to use basic Aweber ‘stuff’ I have no idea how you set-up the ‘Confirm Navigation’ page when they tried to just leave without leaving their details… I’m trying to get everything in place before I jump in and make this work… I’ve already registered a couple of alternate URL’s as per your Postcard-Cash.co.uk example… Great to see your commitment to this opportunity… Hope you are having a fantastic Bank Holiday weekend…
    Mark

    • Ben says:

      Hi Mark,

      One of the downfalls of being self employed is that I work EVERY day. So unfortunately I won’t be enjoying the bank holiday 🙁

      Anyway, in terms of the exit re-direct you will need a WordPress website to do that but I am happy to make a video showing you how to do it if you want me to.

      Do you have aweber and web hosting?

      Thanks

      Ben

  • Mark says:

    Hi Ben,
    Yes I use WordPress and Hostgator, just started looking at Aweber (very cool)And just starting to look at Exit Re-direct plugins on WP, are there any you recommend? No, please don’t make a video, I’m sure you have better things to do. I can generally work stuff out once I’m pointed in the right direction 🙂 Oh, I’ve just Liked your FB page… I have to say there are very few Internet marketers that take the time you do to answer peoples ‘stuff’ so thank you for that…
    Mark

    • Ben says:

      Hi Mark,

      Thanks for your comments (and liking my Facebook page).

      I used the Optimize Press theme but its around $100. Having said that, it does everything from setting up squeeze pages to exit pops and re-directs etc.

      But for a free plugin try this ‘Pinoy Pop-up on Exit’, it’s excellent.

      Hope this helps!

  • Mark says:

    Thanks Ben,
    I’ll check that out in the morning. Yep, a few people have mentioned Optimize press & also kajabi… So many things to check out and so few hours to do it all, Lol. So is your Money Makers Reviewed site where you make your money, or do you do other web ‘stuff’ as well… I’v just seen in the States, they have this Postcard Cash business set up like an MLM/two tier system! Although I think it complicates a straight forward concept… So I will look at your recommended plugin. Thanks, and have a great evening… Kind Regards
    Mark

    • Ben says:

      To be honest, this site was an experiment!

      My main source of income is through 2 businesses that I own – one is a web design/consultancy business and the other is a lead brokerage business.

      Thanks

      Ben

  • AJ says:

    Hi
    Bought the manual from your link – can you email me the link for the company that does the cheap postcards? got an urgent need to send postcards for my current business… can you tell me? thanks

    • Ben says:

      Hi AJ,

      Thanks for your order.

      You should have been re-directed to the members area once your payment was completed.

      All the details are in there.

      If you still need help just ping me an email.

      Thanks

  • Morrice Wells says:

    Ben,

    We were in contact last month about PostCardCash.

    I have been following BonusBagger since you raised it, but have just seen your latest info. re making even more money from PostCardCah.

    I decided to start using the PostCardCash system this week, when I read your update on it.

    Sounds like a wonderful idea to me, but I have no idea how to go about setting up such a system.

    Can I ask for your help to do so please?

    Morrice

    • Ben says:

      Hi Morrice,

      Thanks for getting in touch?

      Have you purchased Postcard Cash then? If you want help in setting up a squeeze page then I am happy to record some videos and put them on the website so you can follow along.

      Thanks

      Ben

  • Morrice Wells says:

    Ben,

    Further thought. Initially it was the personalised affiliate link on the postcard that let the system know who has sold that product.

    On your additional system, your own affiliate link will not be used.

    How does David’s system operate without that connecting affiliate link?

    I am guessing David is not aware of your idea. Is there a risk that he might cancel a member for using your idea? As I remember it, the list of names are only rented for use once.

    Morrice

    • Ben says:

      Hi Morrice,

      To set the squeeze page up you will need a completely different URL to your affiliate link. (I will show you all this)

      Your original affiliate link will be used in your follow up emails and in the ‘exit redirect’ should you choose to use one so the system will know its you that is referring those customers.

      In terms of getting your affiliate membership cancelled, there is NO RISK of this happening at all. The lists of names and addresses are there for one rental only, there’s nothing to say you can’t get their email addresses. It is YOUR JOB as a marketer to get the details of as many people as possible of the people that visit your web pages so this is completely white hat.

      Thanks

      Ben

  • morrice wells says:

    Ben, Thanks for clearing that up.Makes sense now you have explained it.

    yes please to ant additional videos to show to to follow your lead.

    The sooner rhe better for me.

    Yes I have bought the system, did so via the post card I first received.www.90.PostcardCash.co.uk don’t know who it was.

    Ihave also received a sale too, which is interesting as I ahven’t started to operate yet.

    Look forward to your help,

    Thanks,

    Morrice

    • Ben says:

      That’s good that you’ve received a sale!

      I’ll get the videos done ASAP and send an email out once I’ve done it.

      Cheers Morrice

  • Wendy Morgan says:

    Are we allowed to,post cards to anybody or do they have to come off a purchased list? Can I not post some locally by hand?

    • Ben says:

      Hi Wendy,

      Yes you could deliver the postcards by hand if you want. The reason you’d rent a list however is because you’re targeting people that are actually interested in what you have to offer.

      If you just post postcards through random letterboxes, your conversion rate would be much less. Maybe even zero.

      I hope this helps.

      Ben

  • Wendy Morgan says:

    Just wondering why all the above comments are about a year old. Have you got any recents chats? Thanks

    • Ben says:

      Hi Wendy,

      Purely because a lot of people were buying the product a year ago. But it still works as well, and we get many emails from buyers saying how well they are doing with it.

      Thanks

      Ben

  • Lorna says:

    Hi Ben, Just wanted to say thank you for one of the best reviews I have read in a long time! I’m really interested in this. Can I please ask you why is it that your youtube account has been terminated. Also can you now say what are the conversation rates you are receiving since using your own capture page/re-direct etc. Finally do you also recommend which postcard script produced the highest conversions. Apologies for lengthy comment and questions.

    Regards
    Lorna

    • Ben says:

      Hi Lorna,

      Thanks for your comments!

      1. My YouTube account got banned because someone stole one of my videos, uploaded it to YouTube and then reported me for copying their video. Cheeky ba!*strds!

      So instead of asking any questions they just shut me down for 6 months.

      2. I no longer use the system ‘as is’. I use it to promote other products. So my conversions rates aren’t really relevant to be honest.

      But it is a great process.

      In terms of the highest converting postcard, it was one I wrote myself. If you order through my link I will live you that postcard free of charge

  • Paul says:

    Hi Ben, I just ordered Postcard cash and got the “ERROR 403 – FORBIDDEN” page. IThere was also no way for me to ask David for access to the analytics page….Could you have a word please and confirm and also send me your 2 personal templates you spoke of and also “where to get my hands on super responsive mailing lists that no one else uses” that you spoke of please? Thanks, Paul

    • Ben says:

      Hi Paul,

      Thanks for your order.

      I have emailed David Shillito (the product owner) to fix it. He will create a login to the members area manually for you. I have also just ordered your book so that will be with you in a few days.

      I will also email you the postcards that I used.

      Thanks,

      Ben

  • Junior says:

    Hi I just like to ask about your high converting post card.and if there is a charge for a copy of your high converting post card if you already have your own post card system. I have bought the post card cash system and i am getting ready to do a mailing and would like to have some success on my first mailing.. i look forwards to your help.

    Kind Regards
    Junior Lindo

    • Ben says:

      HI Junoir,

      Yes I can provide it for a fee if you’d like to try it out?

      Please email me through the contact form on the contact page to discuss.

      Thanks

      Ben

  • Al says:

    Your website http://www.postcard-cash.co.uk doesn’t seem to exist now. Is there a reason for that?

    Also, can you provide proof of some of your recent earnings using the postcard system? I did see your video showing your results from your first 2 mailings, but I’d be interested to see how the system is performing for you now BEFORE I purchase the system.

    Thanks.
    AL

    • Ben says:

      Hi AL,

      Thanks for you message

      Unfortunately I can’t provide you with any recent postcard cash earnings as I no longer promote it, not with postcards anyway.

      I still use the system (and successfully!) but I promote higher ticket products with it – namely my web design agency and my wife’s pet sitting/dog walking company.

      Which is why my postcard-cash.co.uk domain is no longer in use.

      I could show you a bank statement but there’s no proof where that money came from so there’s not much point.

      The product works, no doubt, and works for many. People, and companies have been promoting this way for decades, and it still works for them as good today as it always has.

      We also receive emails on a weekly basis from readers of this website who have made money with Postcard Cash.

      I hope this helps in some way.

      Thanks

      Ben

  • Jon says:

    Hello Ben,

    I was just wondering if the PPC program is working out as well today as it did back in 2013.
    Dave Shillito seems to think that the UK mailing lists are not effective anymore, however I am wondering what feedback you have been getting.
    Thanks in advance.

    • Ben says:

      Hi Jon,

      I have not heard from David Shillito for a while but from emails I receive users are still making decent gains with this. In fact as I mentioned the other day I used it on an offline business fairly recently with great results, and the fact that the programme is a few years old now may actually be to an advantage, because I would ink not as many people are using it now.

      Stating that UK mailing lists do not work anymore are a nonsense as far as I am concerned because it is the same as any opportunity, or list, thousands of new names of people looking to make an income are gathered daily, even more so today than they were 10 years ago, so the turnaround would increase these days, not decrease meaning valuable mailing lists are on the rise, not decreasing.

      As with anything though, the people who make programmes work make themselves unique, that has never changed, but mailing lists are fresher today than ever before, I would say, for the reasons given above, and when you throw into the mix that more people are looking for ‘money earners’ than ever before, such opportunities are ripe, and as I say I still receive emails from users doing well with this.

      Ben

      • Jon says:

        Hi Ben,
        Thanks for your prompt and informative reply… I appreciate it.
        I’m glad to have received a positive report on this program from you.
        When I inquired I did indeed receive an email from Dave himself stating that the UK mailing lists are not as viable an option anymore and he suggested I try a new program (not PPC) that he is offering.
        So I’m not yet certain how to go on this. Dave seems to have taken your advice and has now added a “Squeeze Page” on this new product.
        If I should decide to go with the PPC program I do not know how to implement a “Squeeze Page” upfront to the sales page.
        Would you be able to help me with that.
        Thanks for your time in advance Ben.
        Regards,
        Jon

        • Ben says:

          Hi Jon,

          I don’t know what Dave’s new product is, so cannot really comment. Regarding the Post Card Cash, as it is dealing with mailing lists, if it worked 2 years ago (which it did) then there is no reason it will not work today, because as I already mentioned mailing lists refresh all the time, faster now than ever.

          Maybe Dave was just trying to push his new product, which I have not heard about, but Post Card marketing worked even before Dave launched his service, and will work long after he has stopped.

          We launched a brand new offline business with it just a earlier this year, which I doubt would have gone so well without this strategy.

          Ben

  • peter says:

    Hi,
    I have tried this system this year (2015), although after the initial results I am currently “pausing” the system.
    I sent 5 different postcards to 2500 multi internet opportunity BUYERS (not seekers) from my own list. To deter recipients googling the name and buying through someone else I registered 5 different domain names and sent each one through a tracking system.
    Results? I spent about £1250 and received about 12 sales, (netting approx £1150), not disastrous but a low enough return (roughly 0.5%) from known buyers to make me pause the campaign for a rethink. Clicks were about 5%.
    I would like to try the system with variations to content and purchase price to see if I could improve the conversion rate, but it is not my website so I have no control over either.
    I hope the above information is useful.
    peter

    • Carlos says:

      Why didn’t you just rent the names like Ben did in his video?

      He was getting around 1.6% conversion rate and extremely high click through rates?

      Perhaps you should do it that way first without the “BUYERS” from your list and optimise after you’ve done it to the book??

      Just sayin

      Peace,

      Carlos

  • Carlos says:

    Hey Ben!

    I just wanted to know if the postcard method still works, perhaps you could give us an update/ case study?

    Also, out of this method & the betfair method which one is better?

    Speak soon,

    Carlos

    • Ben says:

      Hi Carlos,

      The basic principle is sound, and always has been. I used the same principles and cards to launch an offline business earlier this year, and the results were fantastic.

      Ben

  • Donald Holder says:

    I have personally used Postcard marketing principle promoting a home business course and got good results mailing to 300 opportunity seekers from streetwise and made back my money spent on mailing plus profit. so I know this system works. I hadn’t even used David Shillito’s system. So I believe this system works.

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