Caan Berry Betfair Trading Guide Review, and Pre Race Video Pack

There are many names that have started appearing in the Betfair niche, and Cann Berry is one of them. I have seen Caan’s name appear quite regularly over the last few months, when previously I had not heard about him, and as with anyone that starts to appear in the subjects that interest you, you start to get curious about what they are about, what what they offer.

Cann Berry advertises himself as a professional Betfair Trader, and claims to make his full time living from trading the exchanges. This is something many people aspire to do, such is the interest in anybody that claims to actually achieve it.

No trademarks have been legally registered, or infringed for any product or name on this review.

Who Is Caan Berry?

Cann, on his website, states that he is an ex-army chap who started serious trading on Betfair after leaving the army, and that he has since found a winning formula through years of hard work. Caan mentions that he started experiementing in making money from gambling whilst he was still in the forces.

Caan has appeared in a marketing campaign ran by Betfair themselves in which they looked at professional traders as well as writing several articles for them on the matter of trading. I have also seen him mention being contacted by the BBC in which he conducted an interview on the topic of bookmakers closing down accounts.

Unfortunately, I haven’t been able to find it which is a shame as there were some very valid points made on the podcast.

It is difficult to ignore the fact that this is clearly somebody who has done very well off the back of trading on Betfair. One of the things that I do like about Caan’s approach (at least from what I have seen) is that he doesn’t really try to pretend that trading is something that it isn’t.

Yes, there is money to be made, but he is also willing to remind people that it is a difficult job and can be very hard work (something that I know all too well from my own experiences with Betfair).

Review Subject: Caan Berry

What is Offered: PDF books and Betfair Trading videos


What Does Cann Berry Offer?

I have been reading quite a bit over the last few weeks, and I am also on a few Facebook groups where I have seen Caan commenting, and he does come across as a genuine guy, and one that knows what he is talking about.

It is rather interesting taking the time to look at Caan’s website as there is plenty of information up there pertaining to Betfair trading. In fact, there is a whole section of his website dedicated to free information that readily provides you with the theory of the subject.

Unfortunately, this theory side of things is rather sparse and whilst it shows you how to trade out for a profit, it doesn’t show you how to identify when this is coming.

This leads me to the conclusion that a lot of the Caan Berry’s website serves only as a springboard to him making more money. For example, I was highly interested in a case study that was headlined as “the simple strategy behind this £100 profit”, all before the race started. This was highlighted in two different places as being a free download (even going as far as to say that there is no credit card required).

When I clicked the link, and inputted my details, I was emailed a link to a page that once again gives away no real information, I certainly wouldn’t call it a case study.

How Caan Berry does this, is that as he is knowledgable about his topic (Betfair) he will write various reviews about micro-topics, and then give examples, with a video link attached to them.

Caan Berry Betfair Products

The fact is that as somebody who has experience in a number of ways of making money online, it is difficult to ignore the clever way in which Caan Berry’s website is presented. As I have mentioned before now, there is no questioning that this is a guy who knows Betfair very well.

But his website is broken up into small segments, most of which serve as the entry point for a sales funnel.

Caan Berry directly and actively sells two products through his website (although there are a few other small examples that crop up however these aren’t really worth mentioning). These are the Pre-Race Video Pack whilst the other is the Pre-Race Trading Guide which is an ebook.

The Pre-Race Video Pack is the more expensive of the two items and it is sold as being the more advanced option as well. The content itself is broken up into 62 different video clips, an undoubtedly substantial amount. Over the course of the videos, Caan Berry says that he will share his knowledge, first hand via what is happening on the screen.

He also says that he shows you how to take the correct mental approach and to use self control when trading. This, he claims, will ultimately allow you to replicate what he does, namely “profiting and trading at maximum efficiency”.

He actually breaks down the list of topics that the Pre-Race Video Pack listing the following as subjects that are covered.

This all sounds OK however it is worth keeping in mind when you’re deciding whether or not the Pre-Race Video Pack is for you that access to the videos come in at the rather eye watering cost of £147. It is worth noting as well that as it is sold directly through Paypal, there is no money back guarantee offered (as it is an intangible good) and there is certainly no mention of anything like this from Caan Berry.

This means that if the Pre-Race Video Pack isn’t up to scratch, then you are left out of pocket.

Caan Berry Pre Race Video Pack


The Pre-Race Training Guide does seemingly bear some similarities to the video based training with Caan Berry saying that it will help you to improve your understanding of how markets function as well as the motivation behind numbers. He also covers topics such as how to identify profitable situations, spot difficult situations to trade and how to effectively implement yourself in the market (once again making reference to “maximum efficiency”.

Realistically though, the difference appears to lie in how things are presented. Whilst the Pre-Race Video Pack is much more focussed on individual topics, the Pre-Race Training Guide looks to be much broader in scope and offer a general “how to”. For example, Caan Berry refers to providing users with advice on using tools and indicators that he has on offer as well as showing you how to trade successfully yourself.

Due to the less advanced nature, Pre-Race Training Guide is much less than the Pre-Race Video Pack. That having been said, at a one time cost of £39, I wouldn’t exactly call it a bargain either. There is also no mention of a money back guarantee with the Pre-Race Training Guide either and given the fact it is once again sold through Paypal, there is little in the way of support there.

Caan Berry Pre Race Trading Guide PDF

Cann also offers an ebook for pre race training, which is priced at:

£39.00 (for the pre-race ebook training guide)

Again, it is not what I would call cheap, but at least this time there is a little explanation. Yes, the sales page explains what the product is about, and the detail it goes into (subjects it teaches), but again, there is no money back guarantee, so you are buying blind.


Caan Berry £100 Betfair Profit Strategy Video

The more I delve into what Caan Berry offers, the more I can see that as well as being a Betfair trader, his is also just as much a publisher, and the way his website is set out highlights this.

I joined his mailing list after seeing the following, which I thought was going to be the actual explanation on the way something works:


Now the above looks like you are being given the video course for free doesn’t it? But the reality was, it was just for an opt in to his mailing listing, and the content received was further advertising for the paid video.

For example, one of the first reasons I landed on his websites was regarding the £107 profit he made pre race that I read advertised online somewhere, and then I spent a good 20 minutes reading his website content explaining some of it.

Then there (again) was the following image which ‘seemed like’ Caan was giving the video away for free:


Now if you read the above from Caan’s website, and the bit that says “Click the link above and watch the screen recording”, you don’t suddently expect to land on a payment page…do you?

But that is what happens, instead of the video being presented, as stated, the page sends you to the following page, and then to PayPal payment link:


The cost of the video is only £4.73, but I cannot help feeling that the way Caan has gone about it is a teeny bit deceptive, and this was one of the main reasons why I didn’t follow through and purchase any of his products for a complete, and thorough review. Not receiving the advertised ‘freebies’ did not fill me with confidence.

Caan Berry and Geeks Toy Software

Geeks Toy is a piece of software that is designed for trading on Betfair. It connects to Betfair’s API and in doing so allows users to place trades without going through Betfair. It is very similar to Bet Angel (which is one of largest such pieces of software and my personal preference).

This means not having to log in every time as well as allowing you to place trades much faster than through the website (essential in trading). For those who are interested in Geeks Toy, I may look to post a full review of the software at a future date.

The reason that I am talking about Geeks Toy is because Caan Berry seems to have some sort of connection with the company. Almost all of his videos are him using it and he takes every opportunity to mention that it is his chosen platform.

This isn’t the only connection however as Geeks Toy push Caan Berry with various mentions of Caan, his software and even his tweets are almost instantly retweeted.

It may simply be that Geeks Toy and Caan Berry have developed their relationship as a result of his love of the product. It is also possible that there is something more at work here. I wouldn’t like to speculate one way or another if I am entirely honest, however I do feel that this link is something that is worth exploring as to why they both advertise each others products.

Greenup TV

As with Geeks Toy, there isn’t a lot of information available on the link between Caan Berry and Greenup TV, however there is a link there. Greenup TV have nearly 100 videos of Caan’s uploaded onto their site for you to watch. Caan Berry has also mentioned Greenup TV numerous times in social media.

Once again, I wouldn’t like to speculate on the nature of the connection, but it is hard to ignore that there is one there.

Conclusion on Caan Berry

I would be a foolish man indeed to dismiss the fact that Caan Berry is very successful in what he does. This is a man who has clearly positioned himself to enjoy a comfortable life, doing something he loves and good on him for that. There are however a few questions that still linger for me, especially in terms of where the bulk of his income comes from. The fact is that there are too many marketers out there claiming to be full time bettors, but actually survive based on their products.

To some people there may not be a difference between a publisher who bets and a bettor who publishes, but they are a world apart. A genuine full time bettor who is willing to openly converse about their methods is somebody who is providing methods and advice based on their day to day trading. A publisher who bets is generally looking for a pattern that they can exploit, sell and then move on.

This means that buying products from publishers carries the risk of the method stopping working.

To credit Caan Berry, I don’t think he falls into the latter category however it would have been nice to have this explained more.

The other real problems that I have are with his free content (which isn’t always free as I have looked at before), namely on the grounds that it is of inconsistent quality.

I get it, everybody has to make a living and you don’t want to give anything away, however I am of the opinion that any free content should still enhance the viewer/readers understanding of the subject rather than simply highlighting how well you can do as a professional.

There is also the cost of his training. Whilst I wouldn’t say that either is prohibitive, it is definitely leaning towards the top end of the scale. The problem is that for £150 you need a hell of a lot to pay for a training course with no money back guarantee.

All things considered, Caan Berry is somebody who is worth watching, as occasionally he does put out something for free that is really worthwhile (if you receive it). The paid stuff I am a lot less sure about if I’m honest. For my money, the fact is that if you are able to find the kind of trader who has genuinely made money through Betfair, you should maybe pay them some attention.

Not necessarily £150 worth (depending on personal opinion), but it is definitely worth checking in on.

No registered Trademarks have been infringed on this review

Since this review was published Mr Caan Berry has communicated explaining that his ‘Trademark’ is being infringed, which is not the case. Mr Berry does not have legally owned Trademarks for any name, or product mentioned on this review page. This we have checked with the relevant Trademark registry.

No trademarks have been registered, or infringed for any product or name on this review.

Subsequently, Mr Berry then tried to go down the ‘removal under defamation route’; again, this was declined as there are no defamatory, or false-hood statements on this review. When asked on multiple occasions for reference points to the offending content, Mr Berry could not provide this.

This review was originally completed as a personal experience of the website in question, including the discrepancies of advertised free content, which were not provided to visitors at the time of the review, although email addresses were captured by Mr Berry’s website for further marketing (images of this have since been removed under a copyright claim by Mr Berry, although we still hold them on file).

Google Removal Request:

Mr Berry has subsequently submitted a legal request to Google to determine a removal based on ‘Defamation’, and ‘Trademark infringement’, both of which are false accusations in an attempt to remove the review, and will be defended.

Another ironic point that has not passed our attention, is that even if Mr Berry had registered trademarks on his name and products, which he does not, he does not seem to be actively trying to restrict his affiliates from using them in the very same search engines when promoting his products for a commission.

The above statement has to bring us to the conclusion that the only reason that he is actively trying to restrict this review and banish it from the search engines is, on the whole, due to financial interest, and censorship of a genuine review that highlighted certain flaws, albeit on the whole the review was still complimentary.

Mr Berry has also asked us by email if we would become affiliates of his product and services, albeit with the stipulation that the review was re-written with certain aspects changed, which lends to the argument that the sole basis of the removal request is financially motivated, and an attempt to mute freedom of speech.

It is our view that Mr Berry simply did not take kindly to our review due to the fact that it highlighted a situation (at the time the review was written) that his website visitors were being asked for email addresses for advertised free content that never materialised, which has been shown to be true on this review page.

Furthermore, the findings on this review regarding the advertised free content, and the basis on which visitors were asked for their emails (for no advertised free goods in return) has since been ‘conveniently’ modified on Mr Berry’s website since this review was first published.

Google Removal Request – Third Attempt:

Mr Berry has now launched his third Google removal request, attempting yet again to try and censor this review in the search engines.

This time his claim is due to copyright of certain words/phrases used to explain what his product, and service offered – The same type of words his affiliates will also be using (with Mr Berry’s blessing of course) to promote his products and services, albeit using 5 star reviews for services they have not tested, in an attempt at financial gain for both parties.

Such words have now been removed from this page, but what this highlights, is the fact that Mr Berry is blatantly trying to attempt to remove all references to his name and products, unless he stands to gain financially from the reviews, which by any standards, has to be seen as censorship.

In fact, let’s for educational purposes dissect one of Caan Berry’s Google Defamation claims, which is publically available, and showing such content does not pass over any copyright owned content:

The following was just one of the claims Caan Berry sent in to Google in an attempt to remove this page from the search engines:

caan berry defamation claim

Based on the above legal Google claim, let’s discuss the points:

  • “Passing off” is when you are claiming a product or service is something else, a redirection if you like. Clearly we are talking about Caan Berry’s website on this review and nothing else. That is blatantly obvious.
  • “This website is participating in the misuse of Sports Investments (UK) Ltd. trademark in an online context” The claim of Trademarks has already been discussed. Caan Berry, or his company Sports Investments (UK) Ltd do not legally own the Trademarks to the names, or products, or anything else mentioned on this review. To own a Trademark you need to actually legally apply to register them, and not just ‘assume’ you have them. Trademark registration does not work that way, never has, and never will. Registered Trademarks are also easily checkable. This is a blatant mistruth in an attempt to persuade Google to remove this page from the search engines.
  • “The site owner has previously been contacted and refuses to communicate further” Yet another mistruth as we have communicated on a number of occassions over this matter, and the final email sent the latter end on March was to ask Caan Berry the location of where any defamatory content, or false-hood statements were made, and we would look into this. We asked for such details on at least three separate occasions by email. No details were ever provided.
  • “The reviewer is not clear they are not my site” I am not sure that even merits a response, as that is clearly a nonsensical statement. This website contains very many educational pages, personal insights, reviews, and the subject discussed on this one single review page is not mentioned on any other page.
  • “And are linking to another product they own” This website does not sell any products, we are a free-to-read website of free educational use on a variety of different subjects, and topics.
  • “They do not abide by UK law in providing their company nu…” – I assume that was number at the end, as Google has restricted/not shown the full content of the ‘complaint’. As an information and educational website we do not need to provide anything, and this website is not run as a ‘company’, and therefore does not have to provide any company numbers. Yet again, a clear attempt to try to persuade Google under false pretences.

I feel sure that anybody reading the above analysis of the spurious legal claim/s can see the fabrication of the claims, and the sole basis on which the claim was made.

On the very first Google complaint that Caan Berry submitted, he claimed to own Trademarks to his name, and product names when he obviously did not; this was checked inside 15 seconds, and this fact alone surely shows the lengths Mr Berry has tried to go to to try and censor this review.

Caan Berry Products – My Feedback

Since I have taken over this website, around a month ago, this seems to be the only review that any vendor concerned seems to have a problem with, based on the neutral stance offered at the time the review was written.

This has subsequently lead me to take a casual look at the actual products being offered, including YouTube videos, the general feedback, and customer comments from around the internet.

These are my final findings:

Reading back through the email exchanges, something else that immediately leaps from the early conversations is aggression, and a lack of respect for anybody else in the Betfair product market, other than Mr Berry himself of course.

Something else that cannot go unnoticed, again based on the determination to censor this review, is that going against an earlier section of this review, it becomes obvious that the publishing and product side on Caan Berry’s income must be larger than first anticipated, which suggests that possibly he is now a product vendor first, and a trader second.

Police Matter – Threats Received – Trolling:

This whole situation just leaves a certain ‘bad taste’, especially when you consider that at the start of the removal requests, this website and the reviewer who initially wrote it was sent direct threats to remove this review, using website comments, twitter trolling, and direct emails – all of which have since been handed over to the police together with IP addresses for investigation.

Now, I am not directly claiming that My Berry had anything to do with this, but the coincidence surely cannot be ignored, especially as the person sending the threats made statements like:

  • “remove everything from your website on My Berry”
  • “‘Mr Berry won’t say anything more if you just get rid of it”

Here is just one of the sinister comments/threats sent in via our comment section on this very website by ‘somebody’ wanting this review removed, with the obvious threat attached:

Caan Berry

You can now see why the police had to get involved.

I will leave readers to make their own conclusions.

Additional Conclusion:

After now watching some of the videos he offers, which clearly lack direction and instructional capability; plus the fact of how Mr Berry has gone about trying to have this review removed in such an antagonistic, deceptive and aggressive fashion, I have to come to the easy decision of not recommending anything associated with Caan Berry.

I feel sure that after reading the above content, nobody would be surprised at such a conclusion.

All findings on this review page, including the original images, and all external references have been backed up.




Structured Data, Review
Title: Caan Berry Betfair Trading Guide Review, and Pre Race Video Pack
Reviewed by Ben & Researcher on Aug 20
Rating: 3.0
Summary: Caan Berry Betafir Video Training and PDF trading courses
Description: I have been seeing Caan Berry’s name mentioned in quite a few Betfair trading circles, and he does seem to have good knowledge of his subject.

Caan has a blog, where he also advertises for sale video training courses, and well as PDF manuals for sale, which claim to teach you how to follow what he does on a daily basis.

Incoming search terms:

  • caan berry trading
  • caan berry trading guide review


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